Radio advertising has evolved, but is as powerful as ever. With the rise of podcasting radio advertising costs have come down, giving you the ability to reach a massive audience at a significantly lower price point.
As CPMs skyrocket across every medium, Radio has solidified itself as a way to reach a massive audience at an affordable price point.From traditional radio to streaming, 88% of Americans are reached by radio every single week. The connection between radio personalities and their listeners has endured and radio listeners continue to be one of the most loyal audiences. Our team at Starke Marketing are experts at running direct-response radio advertising campaigns that move the needle and drive instant results.
Of Americans Are Reached By Radio Every Week
Of listeners perceive a deep connection with their favorite radio personality
Radio personalities have the trust of their audience. By having them to deliver your message, you earn the trust of their listeners.
Low CPMs mean more reach per dollar spent. Leading to increased ROI and campaign efficiency.
Radio owns 88% market share of ad-supported car listening. Become a part of your audience's every day life.
Unleash AI-enabled verification and analytics to optimize radio campaigns. Discover radio’s impact on your strategy, leverage industry relationships for exclusive opportunities, and increase brand awareness with agility.
Host-read ads is the number one driver of results in the radio advertising world.
Remnant ads are unsold inventory that you can steal at a fraction of the price. This is a great way for brands to get started with radio. It's also a fantastic strategy for brands that already advertise on the radio to lower overall campaign costs.
The reach and awareness that radio drives has a positive impact on your other advertising campaigns. We've seen radio campaigns reduce CAC from other channels while increasing organic traffic.
Our tracking software shows the immediate impact radio campaigns have on your business in real time. Track site visits immediately after a spot runs to see the impact and optimize.
“Since 2013, DraftKings has worked closely with Veritone to scale and optimize our media buying efforts. Their solutions and expertise in today’s emerging media environment have proven to be successful, helping us to achieve meaningful results”
Stephanie Agrimanakis Sherman, Chief Marketing Officer, DraftKings
Ready to reach a massive audience with radio?
